The Challenge
CliniMed produces a range of stoma care products, including Aura Profile, specifically designed for ostomates with parastomal hernias.
The aim of the original event was to invite patients to gain more help, information and guidance on how to prevent hernias direct from the experts, provided by CliniMed. It also aimed to enable them to ask questions and see demonstrations of products that could help manage hernias should they develop.
The Solution
We gathered acclaimed bloggers and experts, and captured an engaging panel discussion. The panel guests were joined by a very engaged audience of 150 (an increase of 125 on the anticipated audience numbers), who had pre-registered and submitted their questions.
Questions and personal stories contributed to an interesting and informative discussion. The full Q&A was posted to CliniMed’s social channels post-event.
We also created a dedicated webpage with an embedded link to the recording of the webinar and Jo’s Pilates video.
The Results
This high-quality content with a ‘broadcast’ feel increased engagement and provided CliniMed with dynamic, relevant assets to use beyond the event.
