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Business crises can range from product recall or a scandal, through to more serious scenarios such as employee or customer injury and death. How a brand handles the situation can make or break its reputation. With social media, responding quickly, effectively and transparently has never been more critical. The objective is always to minimise damage to the company’s reputation, and maintain trust.

Why planning for a crisis is so important for brands in 2024

Advice
February 10, 2023
Kally Carder
Senior Associate Director

Latest Articles

Dogs have long been considered ‘man’s best friend’ or indeed a woman’s – I can vouch for the fact that my dog Margot by far prefers me to my partner, however hard he tries to win her affections. But let’s face it, in the UK they’ve become much, much more than that. They’re cherished family members, loyal companions, and even emotional support systems.
Why People in the UK Will Always Spend Money on Their Dogs
There’s no doubt that Christmas movies are an essential part of the holiday season. From Love Actually to The Grinch, Home Alone to The Polar Express, these films are beloved staples - nostalgic, festive, and widely celebrated for their timeless popularity. Yet, there’s one Christmas movie that’s often overlooked: Klaus, the Netflix Original released in 2019. Hands down, it’s the best (and most underrated) holiday movie out there not only for its exceptional storytelling, but also for reminding us about the power of emotionally resonant content in connecting with a wider audience.
Why Klaus is the Most Underrated Holiday Movie
Nobull's MD Steve Carman gives his views on the Jaguar rebrand and whether Jaguar's attempt to establish a new modern, dynamic identity has been successful.
Should Jaguar put all its eggs in the battery electric basket?
Mistletoe and mulled wine, wreaths and baubles, Christmas really is the biggest event of the business year. I love Christmas, the cosy evenings and the decorated trees with twinkling lights… but is it all too much too soon, and does all this just result in festive fatigue?
Festive fatigue getting you down?

Insight and news from our team.

Dogs have long been considered ‘man’s best friend’ or indeed a woman’s – I can vouch for the fact that my dog Margot by far prefers me to my partner, however hard he tries to win her affections. But let’s face it, in the UK they’ve become much, much more than that. They’re cherished family members, loyal companions, and even emotional support systems.
Insight
February 10, 2023
Liz Stout
Liz Stout
Creative Director
There’s no doubt that Christmas movies are an essential part of the holiday season. From Love Actually to The Grinch, Home Alone to The Polar Express, these films are beloved staples - nostalgic, festive, and widely celebrated for their timeless popularity. Yet, there’s one Christmas movie that’s often overlooked: Klaus, the Netflix Original released in 2019. Hands down, it’s the best (and most underrated) holiday movie out there not only for its exceptional storytelling, but also for reminding us about the power of emotionally resonant content in connecting with a wider audience.
Insight
February 10, 2023
Jesse Staines
Jesse Staines
Social & Content Manager
Nobull's MD Steve Carman gives his views on the Jaguar rebrand and whether Jaguar's attempt to establish a new modern, dynamic identity has been successful.
Insight
February 10, 2023
Steve Carman
Steve Carman
Director
Mistletoe and mulled wine, wreaths and baubles, Christmas really is the biggest event of the business year. I love Christmas, the cosy evenings and the decorated trees with twinkling lights… but is it all too much too soon, and does all this just result in festive fatigue?
Insight
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
There’s so many options when it comes to buying a new car, but one could argue that there are too many, which could very easily lead to analysis paralysis. To help, I’ve pulled together a quick guide on the most common ways of buying a car, with all the jargon removed.
Advice
February 10, 2023
Owen Hill
Owen Hill
PR Account Manager
The first wave of Christmas ads are officially upon us. For me, it feels like an early start - but I can’t say I’m shocked. After all, my local M&S has had Christmas merchandise out since the end of August, right next to the Halloween pumpkins!
Advice
February 10, 2023
Jesse Staines
Jesse Staines
Social & Content Manager
There is something so nostalgic and exciting about bonfire night; getting dressed in warm clothes, putting on your wellies, and going out to enjoy a firework display. However, it is easy to forget that not everyone shares this excitement, as fireworks can also be extremely distressing for our pets.
Advice
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
This week, we saw the unveiling of the new Labour government’s first budget. With public sector spending and tax increases taking the limelight, here are four takeaways for drivers from the budget.
Advice
February 10, 2023
Owen Hill
Owen Hill
PR Account Manager
In the spirit of Halloween, I’ve been reminiscing about the (very) few horror movies I've mustered the courage to watch in my life - one standout being the 2024 sensation Long Legs. While I usually get swept up in the marketing of horror films without ever actually pressing play because I’m too scared to watch them, I couldn’t resist Long Legs. Its unique and powerful promotional campaign caught my attention… that, and the fact my horror fanatic friend made me watch it with them!
Insight
February 10, 2023
Jesse Staines
Jesse Staines
Social & Content Manager