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Business crises can range from product recall or a scandal, through to more serious scenarios such as employee or customer injury and death. How a brand handles the situation can make or break its reputation. With social media, responding quickly, effectively and transparently has never been more critical. The objective is always to minimise damage to the company’s reputation, and maintain trust.

Why planning for a crisis is so important for brands in 2024

Advice
February 10, 2023
Kally Carder
Senior Associate Director

Latest Articles

It’s been on the cards for a little while, but the recent threat of a US ban of TikTok can’t be a coincidence, can it? Instagram seems to have speeded up the update of its grid size change, which could, at least in part, be an extra carrot dangled to all those portrait-loving TikTok refugees (if the ban actually happens, obviously).
What the new Instagram grid size changes mean for creators and brands
What I love about PR is that no two days are ever the same. Now, having worked in the industry for almost nine years, it’s true to say that no two jobs are ever the same either. This means that whenever you’re joining a new company, you never really know what to expect. How is the team structured? What are their preferred methods? Do they have decent coffee?
My First Week at Nobull
We’re officially halfway through the 2020s (horrid thought), and to celebrate, I’d like to share a few of my hopes and wishes for cars that we might (but probably won’t) see before the decade is out. Some are more possible than others, but I’m remaining hopeful for all of them!
3 Cars I’d love to see before 2030
What exactly is The Algorithm? It’s this looming, everchanging beast that likes to shift and morph into something new just when you think you’ve managed to understand it. Quite simply put, The Algorithm is the coding responsible for what goes viral, what gets pushed out to new people, and what determines how successful your posts are.
Can you really beat The Algorithm?

Insight and news from our team.

It’s been on the cards for a little while, but the recent threat of a US ban of TikTok can’t be a coincidence, can it? Instagram seems to have speeded up the update of its grid size change, which could, at least in part, be an extra carrot dangled to all those portrait-loving TikTok refugees (if the ban actually happens, obviously).
Advice
February 10, 2023
Liz Stout
Liz Stout
Creative Director
What I love about PR is that no two days are ever the same. Now, having worked in the industry for almost nine years, it’s true to say that no two jobs are ever the same either. This means that whenever you’re joining a new company, you never really know what to expect. How is the team structured? What are their preferred methods? Do they have decent coffee?
News
February 10, 2023
We’re officially halfway through the 2020s (horrid thought), and to celebrate, I’d like to share a few of my hopes and wishes for cars that we might (but probably won’t) see before the decade is out. Some are more possible than others, but I’m remaining hopeful for all of them!
Insight
February 10, 2023
Owen Hill
Owen Hill
PR Account Manager
What exactly is The Algorithm? It’s this looming, everchanging beast that likes to shift and morph into something new just when you think you’ve managed to understand it. Quite simply put, The Algorithm is the coding responsible for what goes viral, what gets pushed out to new people, and what determines how successful your posts are.
Advice
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
Twixmas – the Festive Gap and Chrimbo-limbo – defines that funny time between Christmas and New Year, where everyone forgets what day it is, eats leftovers for every meal, and generally winds down for the year. It’s the time when every single TV show you’ve been meaning to catch up on has a special episode out for the season… and you still don’t really want to watch them.
Advice
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
With the festive season in full swing and the countdown to 2025 already beginning, it’s hard to ignore the sense of urgency that the end of the year brings. People are rushing to tick off items on their holiday bucket lists and reflecting on their resolutions for the New Year. We’ve all heard it: "New Year, New Me." But beyond personal resolutions, what does the arrival of 2025 mean for brands and companies?
Advice
February 10, 2023
Chloe Klink
Chloe Klink
Account Manager
As we approach the end of the year, it’s time to think of what really brought us joy this year: memes. There’s plenty of choose from, so here’s a whistlestop tour of the past 12 months, as told by viral moments.
Insight
February 10, 2023
Owen Hill
Owen Hill
PR Account Manager
Dogs have long been considered ‘man’s best friend’ or indeed a woman’s – I can vouch for the fact that my dog Margot by far prefers me to my partner, however hard he tries to win her affections. But let’s face it, in the UK they’ve become much, much more than that. They’re cherished family members, loyal companions, and even emotional support systems.
Insight
February 10, 2023
Liz Stout
Liz Stout
Creative Director
There’s no doubt that Christmas movies are an essential part of the holiday season. From Love Actually to The Grinch, Home Alone to The Polar Express, these films are beloved staples - nostalgic, festive, and widely celebrated for their timeless popularity. Yet, there’s one Christmas movie that’s often overlooked: Klaus, the Netflix Original released in 2019. Hands down, it’s the best (and most underrated) holiday movie out there not only for its exceptional storytelling, but also for reminding us about the power of emotionally resonant content in connecting with a wider audience.
Insight
February 10, 2023
Jesse Staines
Jesse Staines
Social & Content Manager