Insight

Insight from our in-house marketing industry experts
Dogs have long been considered ‘man’s best friend’ or indeed a woman’s – I can vouch for the fact that my dog Margot by far prefers me to my partner, however hard he tries to win her affections. But let’s face it, in the UK they’ve become much, much more than that. They’re cherished family members, loyal companions, and even emotional support systems.
Insight
February 10, 2023
There’s no doubt that Christmas movies are an essential part of the holiday season. From Love Actually to The Grinch, Home Alone to The Polar Express, these films are beloved staples - nostalgic, festive, and widely celebrated for their timeless popularity. Yet, there’s one Christmas movie that’s often overlooked: Klaus, the Netflix Original released in 2019. Hands down, it’s the best (and most underrated) holiday movie out there not only for its exceptional storytelling, but also for reminding us about the power of emotionally resonant content in connecting with a wider audience.
Insight
February 10, 2023
Nobull's MD Steve Carman gives his views on the Jaguar rebrand and whether Jaguar's attempt to establish a new modern, dynamic identity has been successful.
Insight
February 10, 2023
Mistletoe and mulled wine, wreaths and baubles, Christmas really is the biggest event of the business year. I love Christmas, the cosy evenings and the decorated trees with twinkling lights… but is it all too much too soon, and does all this just result in festive fatigue?
Insight
February 10, 2023
In the spirit of Halloween, I’ve been reminiscing about the (very) few horror movies I've mustered the courage to watch in my life - one standout being the 2024 sensation Long Legs. While I usually get swept up in the marketing of horror films without ever actually pressing play because I’m too scared to watch them, I couldn’t resist Long Legs. Its unique and powerful promotional campaign caught my attention… that, and the fact my horror fanatic friend made me watch it with them!
Insight
February 10, 2023
Social media has become a cornerstone of marketing, with it being the primary way of communicating and connecting with consumers. Being able to interact with consumers and establishing a sense of camaraderie between them and the brand is where UGC comes in!
Insight
February 10, 2023
Let’s talk about why having a curated brand presence is essential in today's digital world. When you break it down to the fundamentals, it's all about effective brand positioning. Clearly defining what makes your brand unique and how you set yourself apart from the competition.
Insight
February 10, 2023
Drool is the Derby-based, family-run business that’s serious about dog nutrition. We caught up with founder, Shaun Richards, to find out why making ‘healthy’ more accessible is his top priority.
Insight
February 10, 2023
Over the past few years, a significant cultural shift has emerged in the drinking habits of Generation Z. Unlike previous generations, Gen Z is increasingly turning away from alcohol, prioritising their health, mental well-being, and social-consciousness over traditional drinking culture.
Insight
February 10, 2023
Product placement is an essential part of blockbuster marketing, with big deals often underwriting the multi-million-dollar costs of filming. To see a revered actor or famed character using a particular gizmo or visiting an eye-catching hotel naturally has moviegoers thinking and often buying the product in question.
Insight
February 10, 2023
As the nights draw in and there’s a chill in the air, it’s time to start scrolling!
Insight
February 10, 2023
Every month, Nobull interviews an innovative voice from the world of pets for leading trade mag, Pet Product Marketing. We got chatting to the team at PAWD drinks, who are changing the way that canines get their daily vits…
Insight
February 10, 2023
CarFest, the annual celebration where rubber meets rock ‘n’ roll, returned from August 23rd to 25th, bringing together families, car enthusiasts, and thrill-seekers for an unforgettable weekend.
Insight
February 10, 2023
The world of cars is a rich tapestry of forms and functions. There are fast ones, big ones, off-road ones, and convertibles ones. You name it, there’s a flavour of car for you
Insight
February 10, 2023
One of the many jewels in the ‘summer of sport’ we are all enjoying is undoubtedly the 2024 Olympic Games in Paris. While the headlines will revolve around the national heroes doing battle in their discipline of choice, the opening ceremony is often worth of many column inches.
Insight
February 10, 2023
I shudder as I write this piece, as it goes against every fibre of my being to argue for anything other than unfettered access to performance motoring for anyone that wants it. The idea of a nanny-state overseeing drivers in their daily motoring or cobweb-clearing weekend blasts is one that strikes fear into the hearts of keen drivers anywhere, myself included. And yet, here we are.
Insight
February 10, 2023
Having attended two of the UK’s largest commercial vehicle shows recently, I have seen for myself the huge investment that is well underway to help operators on their Net Zero journey.
Insight
February 10, 2023
Capri – a byword for 60s/70s four-wheeled charisma – is another. However, pitchforks are being raised and torches lit as the automotive scene marches on Ford after the debut of a reborn Capri at the Goodwood Festival of Speed.
Insight
February 10, 2023
It's not magic (sadly)—it's all about knowing your audience. Increasingly, audience data is the secret superpower for creating engaging written content.
Insight
February 10, 2023
Its messaging has always been simple, visual, and brilliantly aspirational. However, the launch of its most recent iPad Pro has caused an exceptional amount of controversy. On this occasion, the tech giant, so famed for its innovation, made a creative faux pas.
Insight
February 10, 2023
Truth is that some business can benefit from using those little symbols and faces in their comms, but before you go wild, there are more than a few factors to consider. The following might feel obvious (don’t reach for the rolled eyes emoji) but you’d be surprised.
Insight
February 10, 2023
Being a lover of a clever creative, I’ve given you a run down of my three favourite Grand Prix winners and why, IMHO, they deserved the coveted gongs amongst stiff competition…..enjoy!
Insight
February 10, 2023
Jubel Beer has a dangerously refreshing brand activation strategy
Insight
February 10, 2023
Journalists have seen every angle of love, hate, respect, and slander over the years, but from a public relations perspective we need every single one of them. Print media has been on the decline over the last 20 years due to a variety of issues; cost, impact to the environment, and more recently, Covid-19 pushing more towards digital media.
Insight
February 10, 2023
Short form videos have become increasingly popular and important for brands throughout the years. Different social platforms are continuously adjusting to fit in with the popular trend. For example, YouTube developing their ‘shorts’ category, where videos can range from 15 to 60 seconds in the same portrait format as Instagram reels and TikTok’s.
Insight
February 10, 2023
Walking your dog should be an enjoyable outing for both of you. But if you own an exuberant pet that pulls and lunges on the lead, walkies can feel too much like hard work.
Insight
February 10, 2023
In today's fast-paced digital landscape, consumers interact with brands across a myriad of platforms. From social media to email, print media to mobile apps, the touchpoints are numerous and varied, navigating this complexity to ensure seamless messaging, it is crucial to have a well-aligned omnichannel marketing strategy – and here’s why it matters.
Insight
February 10, 2023
It has been one of the biggest talking points of the 2024 elections, but how on Earth did a critical decision lead to the Prime Minister’s campaign having a soggy start? From a PR perspective, it feels like a classic case of overthinking leading to inaction, where something as simple as an umbrella could have saved Rishi’s Day.
Insight
February 10, 2023
Apple is globally recognised as one of the world’s premier tech companies, delivering iconic products such as the iPhone, iPod and MacBook. However, the big Apple news is that its next venture, an autonomous electric car, has been scrapped after 10 years of development and a reported $1,000,000,000 spent.
Insight
February 10, 2023
The world of tech has long been captivated by the enigmatic innovator Elon Musk and his ventures. Perhaps his most audacious project yet is Neuralink, a company that seeks to merge human consciousness with artificial intelligence. As I was researching Neuralink it sometimes felt more like the plot to a horror film rather than a groundbreaking technological advance, but I’ll leave it to you to make up your own mind…..
Insight
February 10, 2023
With global warming, pollution, deforestation and the hole in the ozone layer, the environmental crisis is spiralling. Brands are coming under increasing fire for their ‘green credentials’, facing constant pressure to minimise their carbon footprint, reduce waste and pave the way for a more sustainable future. But are these efforts all they’re cut out to be?
Insight
February 10, 2023
Customer feedback isn’t always 100% positive, and that’s ok. Things only become tricky when the reports are overwhelmingly negative, at which point you have two choices… Defend your position and maintain that your customers are wrong – not a good look – or take any criticism constructively.
Insight
February 10, 2023
While big budgets have the power to propel a distinctly average product, clever ideas developed with indomitable passion and authenticity can still guarantee success in the pet space. An innovative product created and developed by a dog-loving mother and daughter team, Dogmatic offers an effective solution to a very common issue.
Insight
February 10, 2023
Keeping your finger on the pulse of current trends is an important factor to successful content creation and campaigns. For our portfolio of automotive clients, that means keeping in the loop when it comes to buying habits, government regulation, the adoption of EVs, and knowing all about the latest products that hit the market. Taking a step back, here are our top 5 automotive trends you need to know about.
Insight
February 10, 2023
It has been all over the news, the subject of many tea-time debates, and has given rise to increased action from both the public and government. The Post Office scandal is dominating the news cycle with the injustice of sub-postmasters being wrongly convicted thrust into the public consciousness after ITV’s Mr Bates versus the Post Office drama.
Insight
February 10, 2023
Every year we vow to go the gym, read more and to go to bed earlier – but this year, in addition to setting the usual personal goals (which we’ll no doubt break by mid-January), we’re turning our attention to work-based resolutions at Nobull.
Insight
February 10, 2023
I met Canva for the first time in 2018 and we’ve been inseparable ever since. I’m totally into the relationship and I can’t see it ending anytime soon.
Insight
February 10, 2023
The past three years have seen a dramatic shift in the way we work and interact, with remote working and virtual meetings becoming the norm. However, as the days of lockdown are (hopefully) behind us, we shouldn’t underestimate the enormous benefits of working in the office with our teams, face-to-face meetings and networking, and attending real-life events. In marketing and communications, where collaboration, innovation, and personal connections are key, the return to in-person interaction is particularly significant.
Insight
February 10, 2023
A recent report* named WhatsApp as the nation’s favourite social media platform, followed by Facebook, Instagram and TikTok, with the app formerly known as Twitter in fourth place. With 57 million social media users in the UK alone, social platforms are constantly competing for attention. Existing channels are always evolving, with new ones in development vying to be the next big thing.
Insight
February 10, 2023
Hand’s up who knows what a stoma is? If you’d asked me this question about a decade ago, I wouldn’t have had a clue. Granted I work in healthcare marcomms but I’m still confident that many more people now know what a stoma bag is than did 10 years ago.
Insight
February 10, 2023
The electric revolution is going on all around us with vehicles of every discipline looking to achieve zero tailpipe emissions – the majority of which are electric.
Insight
February 10, 2023
Car manufacturers know how to make cars… an obvious statement, or at least it has been for the past 100 years of combustion. As we move into a world of electrification, the traditional pecking orders are being broken down by one thing… battery technology.
Insight
February 10, 2023
As humans, we thrive on storytelling. We are programmed to listen to stories and tell them. Why? Because people remember stories better than they remember most other things. Stories make you feel something.
Insight
February 10, 2023
Nearly one in three UK-based humans is now classified as obese, the highest proportion in Europe besides Malta and Turkey. Meantime, almost half of the nation’s dog owners (48%) are obsessing over whether their pets are getting the right amount of exercise every day, according to new research commissioned by Nobull client, YuMOVE, the UK's no.1 vet-recommended joint supplement brand.*
Insight
February 10, 2023
ChatGPT amassed more than 100 million users within two months of launching (Reuters) and yet it’s still shrouded in controversy, begging the question, should we be embracing it or, rather, keeping it at arm’s length?
Insight
February 10, 2023
We were set the challenge of breaking an official world record by our client IVECO to help promote the launch of its new eLCV.
Insight
February 10, 2023
Gen Z is a digitally savvy generation unlike any other. Having never known a world without it, social media is integrated into the world of Gen Z and is a leading source of communication. Born between 1995 and 2010, when it comes to doing business with brands, Gen Z generally prefers to support brands that have values and ethics they agree with.
Insight
February 10, 2023
Much in the same way that the invention of the automobile saved the horse from a life of heavy labour and set them free to be enjoyed (in the main) as a leisure pursuit, can the autonomous vehicle save the keen driver?
Insight
February 10, 2023
Raleigh recently announced the relaunch of its iconic Chopper bike. I had a violet Mark 2 Chopper for my 10th birthday and while it wasn’t the fastest bike or the best handling it was by far the coolest, with off the scale street cred.
Insight
February 10, 2023
As humans, we are emotionally led, and these emotions have the power to influence and drive purchasing decisions. Brand storytelling is no longer a nice to have. With the capacity to emotionally engage an audience, build trust, increase brand loyalty and drive conversion, it’s a vital component of any marketing strategy.
Insight
February 10, 2023
Incorporating influencer marketing into your strategy can add real long-term value to your brand, but it’s important to consider who to work with before jumping in at the deep end.
Insight
February 10, 2023
The world of F1 is all about peak performance, but some of these engineering innovations eventually trickle down to the road cars we all drive. Tyler reports on what it’s actually like to drive a real Formula 1 car.
Insight
February 10, 2023
Ocado is continuing to expand its flourishing fleet of Compressed Natural Gas fuelled IVECO Stralis NP (Natural Power) trucks.
Insight
February 10, 2023
Everyone celebrates Christmas differently, everyone has their own traditions and routines, and whether Christmas is a full-on event or a quiet family affair, its unique to everyone. Here at Nobull, we thought we would share how we celebrate Christmas, from our favourite films and songs to our traditions and favourite Christmas activities.
Insight
February 10, 2023