Short form videos have become increasingly popular and important for brands throughout the years. Different social platforms are continuously adjusting to fit in with the popular trend. For example, YouTube developing their ‘shorts’ category, where videos can range from 15 to 60 seconds in the same portrait format as Instagram reels and TikTok’s.
According to the influencermarketinghub, customers retain 95% of information from videos, making them essential not only for marketing but also for establishing a strong brand. Social ads, particularly short-form videos, are predicted to generate more ad revenue than any other platform by 2024.
Benefits of Short-Form Video Marketing
Short-form videos convey messages in a fun and interactive way, making them more relatable and engaging for the target audience. It is a great method of drawing people’s attention and encouraging them to interact.
High levels of engagement
In comparison to static posts, video content on social media tends to attract more engagements, such as likes, comments and shares. For example, on TikTok these short-form videos get re-used and re-shared easily, as well as millions of individuals joining in with video simple trends from viral clips. Using short-form videos to engage your target audience is a tried and tested digital marketing tactic.
Easier Content Repurposing
The great thing about video is that it is easy to cut longer videos into short clips, giving you extra content that can be used for multiple posts.
Digestible Information
In today’s digital world, everywhere you look there’s content. Audiences will be more engaged with short, bite-sized amounts of information that they can absorb quickly. Most users tend to spend only a few seconds on a video before moving on, so creating short, catchy clips is a great way to increase engagements. You can even replace long-form videos with alternatives that can be launched on YouTube Shorts and Instagram Reels.
Short-form video trends 2024:
1. UGC – Brands are actively using more user-generated content as part of their strategies and is quire a trusted form of marketing for consumers. Instagram reels, TikTok’s and Podcasts are continuing to be well received.
2. Soundless videos – Video marketing has changed a lot over the years. With users scrolling quickly down social media pages, there are increasingly more people watching videos on mute. Subtitles and on-screen instructions are used a lot to make sure the audience still watches.
3. Product teasers – Short form videos are being used more nowadays for developing excitement of new products in teaser videos. These tend to be on platforms like Instagram, TikTok and YouTube Shorts.
4. Behind the scenes videos – It may be beneficial to your customers to get a behind-the-scenes peek of your company and the day-to-day life of those who work there. We filmed a ‘Meat The Team’ with one of our clients, raw food brand NAKEDDOG, which we have also cut down into shorter clips to use across social media. This gives their followers a bit more insight into what they’re investing their money and time in. Take a look at the full video below: https://nakeddog.co.uk/pages/meet-the-team
5. Social media video ads - Creating social media video ads can help increase brand recognition and drive traffic to your website. Videos tend to be more effective than static posts or text images as they are more eye-catching and appealing to viewers.
6. Influencer videos – Working with influencers can massively help with brand awareness, and platforms are making it even easier to work with them. TikTok has an ‘Affiliate Scheme’ where influencers can create videos to promote affiliate products and earn commission for clicks or sales via unique affiliate links. This allows brands to work with a wide range of influencers, from micro to macro, just by sampling their chosen products.
References
https://influencermarketinghub.com/
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