Forecasting the Next Big Moves

With the Grammys just wrapped up, I can’t help but think about the PR moves that are about to dominate in 2025. What are the brands and celebs we know and love cooking up this year? What fresh campaigns will make a splash?

Looking back at last year, Rhode by Hailey Bieber shook things up. Her lip treatment phone case drained wallets, while collaborations with her star-studded contact list kept us on our toes. Charlotte Tilbury went big, sponsoring a Formula 1 car covered in iconic lipstick shades. There were those cute, life-sized doll experiences (Polly Pockets and Barbie inspired) and the Porsche x Aimé Leon Dore collab that was practically sold out before the pop-up even opened in London.

So, what can we expect?

Well, Adidas and New Balance are still killing it in the footwear game, releasing new styles that are hitting every trend. But, I have a feeling Nike’s about to drop something big. Maybe a collab or a campaign that’ll put them right back in the mix. People are craving something fresh—maybe a revamped retro style or a completely new direction.

The car scene? Expect it to be electric. It’s going to be interesting to see how these car brands define themselves in the electric space and carve out their niche. Times are tough, and buying a new car is a big decision, especially with people looking for value. Range Rover is known for their wild, off-road adventure campaigns, but how are they going to position electric vehicles in the same light? The challenge is real.  With Tron Legacy dropping later this year, we’re probably going to see a surge in LED lights and high-speed, futuristic shots. Maybe we’ll even see bikes get in on the action. Full-on electric is the goal—think collaborating with Dyson or Alexa for a cutting-edge experience.

As summer approaches, I’m predicting some seriously fun food campaigns. Picture quirky ice cream and gelato stalls popping up everywhere. How about a mashup: a “smash burger” and ice cream collab? Weird, right? But the name “smashed ice cream” has a ring to it. Or maybe something playful like a hot, spicy gelato campaign to keep cool in the summer heat. KFC could even get in on the action with a weird but fun “bone” flavour—imagine cookie dough in the shape of chicken bones. It’s odd, but I’m intrigued. The campaign could even play on the theme, “Do you like your bone(less) ice cream?”

For the drink lovers, I’m all in on a soju night. Think Korean bar vibes, with soju flights that take you on a tour around Korea, inspired by different regions and their unique flavours. Add in some fun twists, and it’s a night worth celebrating.

Now, anime is only getting bigger. UNIQLO dipped its toes in the water in 2024, and it went pretty well. But I think this year, we’ll see some bigger collaborations. High fashion and brands like Adidas have been testing the waters with small releases, but will anyone go all-in and own a campaign from start to finish? Plus, with the new Dragon Ball dropping this year, it’s a big milestone—especially since it’s the first one after the passing of the legendary creator, with his son stepping in to finish the legacy. This is going to be a moment for anime fans and brands alike.

With many releases and a buzz in the air to stand out from the crowd, what are you most excited to see this year?