The Italian commercial vehicle manufacturer required a complete PR solution, something Nobull has been delivering over the past three years. We create engaging press materials, maximise its social media impact, help organise press events and run its fleet of media vehicles ensuring maximum coverage is obtained.
IVECO’s commercial vehicle portfolio is a broad and highly diverse series of products, making product knowledge a critical factor. Immersing ourselves in this world of both heavy and light commercial vehicles has enabled Nobull to deliver a highly informed service when representing IVECO.
Ensuring product visibility in leading print and digital publications is key for an international brand such as IVECO. Creating headline-grabbing stories and organising front-cover claiming photoshoots, Nobull has been directly responsible for IVECO’s latest products receiving the attention they deserve.
The IVECO Press Fleet is a valuable asset that enables the UK’s media to assess product characteristics for themselves. These independent reviews are an essential tool for buyers, and Nobull helps organise the appropriate loans with leading media. From traditional logistics to exploiting our extensive range of media contacts, the fleet’s efficient use is a core objective.
Analysis of trends, competitors, and what IVECO’s target market engages with has helped structure a highly successful social media plan that both informs and entertains its viewership. Taking the opportunity to share real-world customer experiences alongside highlighting new product features, followers of these ever-growing profiles interact with the brand via bespoke and highly sharable content.
Events such as IVECO’s celebrated Daily Mission Awards have received excellent coverage in leading media titles thanks to comprehensive press releases. Each customer story is a powerful tool to communicate IVECO’s brand values, and so ensuring the media possesses key information and imagery of the winners to produce news stories is important. Additionally, being available to answer any technical questions from journalists ensures accurate information is circulated. A supporting video series, utlising Nobull’s experience in high quality production, also serves as the perfect illustration of what the event and the brand represents.
