Proceive: full-service campaign

The Results

• Secured listings online at Boots.com and in store
• Press coverage worth over £2.5 million
• Digital ad impressions of over 125 million
• Secured stand at this year’s Fertility Show
• Worked with influencers with a combined reach of 250K
• Grew Facebook and Instagram followers by over 2,000

Nobull has been running a full- service marketing campaign for Proceive since July 2018.

Ocean Healthcare needed to launch its advanced fertility supplement range, Proceive, in the UK. The objective was to get the product listed beyond Holland & Barrett, with the main aim being Boots online and in store.

The product was listed online at Boots.com and Boots.ie in early 2019 and in June 2019 was listed in 330 Boots stores in the UK and 46 stores in Ireland.

As well as managing and growing Proceive’s social media channels, Nobull is responsible for running the UK and Irish press office, managing all digital and print advertising and cultivating relationships with relevant influencers and associations.

Press coverage achieved includes three large editorial pieces in the

> Did a £24.95 fertility supplement help this couple conceive? After 2 failed IVF attempts and a devastating miscarriage, they've finally had their dream second baby

> Woman conceives naturally aged 44 following three failed IVF attempts after her husband boosted the quality of his sperm by taking a supplement

> Personal trainer, 32, who spent £26,000 on three failed IVF attempts finally welcomes a baby after her late father left her £15,000 for one last shot at motherhood

Visit the Proceive website: www.proceive.co.uk

To find out more about our full-service campaigns please contact am@nobullcomms.co.uk