The Challenge
The brief from our award-winning vacuum cleaner client, SEBO, was to launch a new FELIX Contemporary range to media and influencers.
The Solution
To celebrate and support this standout collection of brightly-coloured, uplifting designs, we teamed them up with a charity. Breast Cancer care and research was something the SEBO team felt a natural connection to and so, a passionate partnership between SEBO and the Pink Ribbon Foundation was born.
Nobull worked with celebrities who already supported Pink Ribbon and created a new hit list of brand-relevant targets. Celebrity Instagram posts have included Christine McGuiness, Gabby Allen, Amy Childs and Calum Best which alone achieved a combined reach of over 2.5m.
Desk drops, media releases and briefing sessions ran alongside the ongoing influencer campaign and Nobull has created organic content and ads for SEBO social. This activity, together with carefully targeted PPC activity has seen good follower growth on across all channels and increased website traffic.
The Results
This activity, together with carefully targeted PPC activity saw good follower growth on across all channels and increased website traffic.
Activity saw 9,344 link clicks on a PPC budget of £250 pcm.
794,765 impressions with average CPC of 26p
Total media circulation 602,509.
PR value £96,401.44. ROI £1.49
Instagram follower growth of 12,491 in 8 months
Twitter impressions up from 3,500 to 21.1K in the same period
