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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

The recent Netflix show Adolescence has sparked important conversations about the increasing issue of young male violence, fueled by online toxic influencers who promote harmful attitudes, particularly towards women. After finally watching it, I am convinced that it is essential viewing, particularly for the younger Gen Alpha generation, who are highly vulnerable to the online content they engage with.
Adolescence: How Can Brands Help Challenge the Manosphere?
For those of us who grew up racing through the streets on the Need for Speed games, watching The Fast and the Furious franchise, or attending motorsport events, there’s a nostalgia that’s hard to shake. The smell of petrol in the air, the roar of a high-performance engine, and the thrill of car culture, it’s something that sticks with us, and it shaped many of us into the car enthusiasts we are today.
Is JDM Culture and Vintage Cars Dying?
Car production in the UK is on the decline, with rising costs and the slowing production of current model cars, we’re slowly seeing factories close. It’s true that some factories are closing with the view to repurpose them for electric vehicle (EV) production, but looking at the global car market, will they make it in time?
Could the next UK car superpower be Chinese?
Few would’ve predicted Tesla’s rise to EV dominance prior to the 2012 launch of the Model S. Global sales peaked at 1.8 million in 2023, with the Model Y taking the crown as the best-selling EV around the world. It seemed like no other brand would be toppling Elon Musk’s pioneering trillion-dollar brand any time soon. Then came the public flirting with Donald Trump, who opened the door to a potent new opportunity for power and prominence.
From Market Leader to Market Loser: The Fall of Tesla

Insight and news from our team.

The past three years have seen a dramatic shift in the way we work and interact, with remote working and virtual meetings becoming the norm. However, as the days of lockdown are (hopefully) behind us, we shouldn’t underestimate the enormous benefits of working in the office with our teams, face-to-face meetings and networking, and attending real-life events. In marketing and communications, where collaboration, innovation, and personal connections are key, the return to in-person interaction is particularly significant.
Insight
February 10, 2023
Kally Carder
Kally Carder
Senior Associate Director
A recent report* named WhatsApp as the nation’s favourite social media platform, followed by Facebook, Instagram and TikTok, with the app formerly known as Twitter in fourth place. With 57 million social media users in the UK alone, social platforms are constantly competing for attention. Existing channels are always evolving, with new ones in development vying to be the next big thing.
Insight
February 10, 2023
What’s in a name? Strong brand recognition can be a priceless asset, capable of conjuring vivid associations that can endure over the decades.
Advice
February 10, 2023
Influencer marketing has developed into a powerful strategy for brands to connect with their target audiences in an authentic and relatable way. Knowing how to work with influencers and leverage the power they have helps give brands the potential to drive engagement, increase brand awareness and boost sales.
Advice
February 10, 2023
Hand’s up who knows what a stoma is? If you’d asked me this question about a decade ago, I wouldn’t have had a clue. Granted I work in healthcare marcomms but I’m still confident that many more people now know what a stoma bag is than did 10 years ago.
Insight
February 10, 2023
Kally Carder
Kally Carder
Senior Associate Director
This month, Nobull proudly features in Pet Product Marketing, the UK’s leading media platform for pet retailers. As an agency, we believe that marketing isn’t just for the big players and that there are always options to enhance and grow your brand – whatever the size of business.
Advice
February 10, 2023
First came the internet, then social media and now, with the Metaverse, entire virtual worlds. From Ariana Grande performing virtual concerts in Fortnite’s Metaverse, to this year’s Metaverse Fashion week, which saw 60+ global brands, artists and designers coming together to showcase their collections, digital spaces and virtual activations – it seems everyone is getting in on the Metaverse action.
News
February 10, 2023
There are a variety of different tools that companies use to promote their brand. One in particular that has proven to be effective time and time again is user-generated content (UGC).
Advice
February 10, 2023
The electric revolution is going on all around us with vehicles of every discipline looking to achieve zero tailpipe emissions – the majority of which are electric.
Insight
February 10, 2023