TikTok is the fastest-growing social media platform on Earth with its addictively punchy content covering everything from amusing memes to informative ‘how to’ videos. However, popularity on TikTok is not guaranteed with clips of cats falling off coffee tables all too ready to drown-out your content. There’s no silver bullet to success on TikTok, but we do have some top tips to stop people from swiping past your video.
Short but sweet
Keep your content tight and punchy, because no matter what you’re talking about, there’s always a more amusing cat just one swipe away. Aiming to keep your TikToks below 30 seconds is a good habit to get into – just long enough to make a point or demonstrate something, but short enough not to bore those with lacking attention spans.
Let me entertain you
Even if your video is talking about something dull like sharpening a pencil, you need to find a way to make it engaging. Try finding a way to make it relatable to people by asking a rhetorical question, and attempting to make what you’re doing as visual as possible.
Ditch your ‘indoor voice’
Your tone of voice is also important with a recording always sounding less enthusiastic. A great way to make sure you’re delivering in an animated way is imagining you’re trying to explain something to a friend at the pub after a few pints – we’ve all been there.
Music to my ears
Take a look at trending sounds or snippets of music and have a think about how you could incorporate them. TikTok’s algorithm will often link related content, meaning popular themes are a great way to get your content seen. Using a popular sound effect or song makes it very clear to TikTok that people already watching videos containing these things might like your video.
Play the numbers
It’s always worth seeing what’s gaining traction in terms of hashtags. If you can’t beat them, join them. Create content that fits in with popular tags to boost your video’s chance of discovery by the general TikTok population.
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