Will lemon8 give your brand marketing new zest?
Lemon8 is the (relatively) new social platform that’s providing another way to boost a brand’s marketing and outreach efforts. And while it’s not yet challenging the almighty marketing power of Instagram and TikTok, it’s gaining momentum, particularly among Gen Z users.
How is Lemon8 different?
The biggest difference is that Lemon8 is almost entirely based on short-form video content, with each video lasting just eight seconds. This is a departure from platforms like Instagram, where videos can be up to a minute long, and TikTok, where users can upload videos up to three minutes in length. It’s also interactive and unlike the other established social channels, provides a more immersive experience for users.
By creating a platform solely dedicated to short videos, Lemon8 is also rather cleverly carving out a niche in the social media space, attracting users who value quick, easy-to-digest content and are looking for something a little bit different.
Hang on, isn’t it just another social media app?
Well, no. One of the biggest advantages of Lemon8 for brand marketing is the ability to target a specific audience. You can tailor virtual events and experiences to a specific audience segment. Brands can also target users based on their interests, making it easier to promote products or services to the right people.
You can create branded AR filters that allow users to experience your products or services in a fun and engaging way. You can also host virtual events, like product launches or influencer meet-and-greets, that allow you to connect with your audience in a more personal way.
In addition to audience targeting, Lemon8 also provides ample creative opportunities for brands to explore. Especially important in today's digital landscape, where consumers are endlessly looking for unique and memorable experiences.
So, what’s the catch?
Before you get too excited this new platform on the block does have its limitations and disadvantages…
Limited User Base: While Lemon8 is growing in popularity, it is still relatively new. This means that the user base is still relatively small and may not offer the same reach as other platforms.
Limited Advertising Options: Currently, Lemon8 offers limited advertising options for brands, with no option for sponsored posts or paid ads. While this can be seen as a positive aspect for users who appreciate the absence of advertisements, it can be challenging for brands looking to expand their reach.
Niche Focus: Lemon8's focus on creativity and self-expression is excellent for certain brands and campaigns, but it may not be the best fit for all businesses. If your brand does not fit within the creative, niche-focused culture of Lemon8, you may struggle to gain traction or resonate with the platform's users.
Limited Metrics: While Lemon8 offers basic metrics like views and likes, it doesn’t currently provide in-depth analytics and insights for brands to measure their performance and engagement. This lack of data can make it challenging to understand what's working and what's not and can make it more challenging to refine your brand's strategy on the platform.
How to squeeze the best out of it
Understand Your Target Audience: Lemon8 is most effective when it's used to reach a specific target audience. Take the time to research and understand your audience so that you can create content that resonates with them.
Leverage User-Generated Content: Lemon8 allows users to create their own AR experiences. Brands can tap into this by encouraging their followers to create their own branded experiences and share them with their social networks. This approach not only increases brand awareness but also creates user-generated content for your brand.
Be Creative: Lemon8 is a new platform with lots of potential for creative content. Explore different ways to use AR to showcase your brand in an engaging and unique way.
Measure and Optimise: As with any marketing channel, it's essential to measure and optimize your Lemon8 campaigns to ensure that you're getting the best return on your investment. Pay attention to engagement metrics such as views and shares and adjust your strategy accordingly.
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