Why we’ve joined the Pet Industry Federation – and the benefits of membership bodies

At Nobull, we’re animal-loving creatives, who love to transform great ideas into commercial successes. So, we’ve jumped at the opportunity to become fully fledged Pet Industry Federation members.

PIF is the membership association for the UK pet industry and has been representing pet businesses for more than 75 years. As a comms agency, we work across every industry, but the pet sector has a special place in our hearts. From food and wellness, to grooming and lifestyle solutions, if it’s animal focussed, we’re here for it.

Some of our past and present clients include Barking Heads, animology, Pooch & Hound, YuMOVE, Dogmatic and NakedDog, to name few. We’ve collaborated with a range of brands, celebs and animal charities, on behalf of our clients, including talented TV vet, Dr Scott Miller, Pets As Therapy, and the inspirational survivor-turned-therapy pet, ‘Maggie the Wunderdog’.

Our ever-growing experience in the pet sector enables us to make, develop and nurture valuable relationships and connections – the key to making an impact and delivering successful campaigns. We've worked with a broad spectrum of macro and micro influencers and built up an impressive network of pet-focussed journalists from the national press and trade publications.

Joining up to a membership body is a great way to network and get your brand out there. What’s more, in a crowded market, it can help set you apart from your competitors, as it demonstrates your commitment to a specific sector or industry. They all have their own membership criteria, which is crucial in maintain professional standards, and signals to prospective clients that your brand is credible. We’ve joined up as a marketing agency, to let pet brands know we’re completely committed.

Depending which one(s) you join, membership can unlock a variety of exclusive benefits. These range from hands-on advice and business support, online learning resources and professional development, to providing the most up-to-date industry updates, cost-savings on relevant services, networking events and government representation when lobbying for change. Some also offer a B2B Directory, directly connecting you with potential clients to help grow your business.

Aligning yourself with other like-minded brands and staying up to date with the latest industry news, changes and legislation, promotes best practice within your business. While the abundance of resources and opportunities to network can help identify new opportunities and the development of skills required to achieve these.  

We’re so excited to become members of PIF and are already eyeing up their calendar of events. We can’t wait to discover new brands, meet more pet professionals, and share our knowledge and experience along the way.

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