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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

The recent Netflix show Adolescence has sparked important conversations about the increasing issue of young male violence, fueled by online toxic influencers who promote harmful attitudes, particularly towards women. After finally watching it, I am convinced that it is essential viewing, particularly for the younger Gen Alpha generation, who are highly vulnerable to the online content they engage with.
Adolescence: How Can Brands Help Challenge the Manosphere?
For those of us who grew up racing through the streets on the Need for Speed games, watching The Fast and the Furious franchise, or attending motorsport events, there’s a nostalgia that’s hard to shake. The smell of petrol in the air, the roar of a high-performance engine, and the thrill of car culture, it’s something that sticks with us, and it shaped many of us into the car enthusiasts we are today.
Is JDM Culture and Vintage Cars Dying?
Car production in the UK is on the decline, with rising costs and the slowing production of current model cars, we’re slowly seeing factories close. It’s true that some factories are closing with the view to repurpose them for electric vehicle (EV) production, but looking at the global car market, will they make it in time?
Could the next UK car superpower be Chinese?
Few would’ve predicted Tesla’s rise to EV dominance prior to the 2012 launch of the Model S. Global sales peaked at 1.8 million in 2023, with the Model Y taking the crown as the best-selling EV around the world. It seemed like no other brand would be toppling Elon Musk’s pioneering trillion-dollar brand any time soon. Then came the public flirting with Donald Trump, who opened the door to a potent new opportunity for power and prominence.
From Market Leader to Market Loser: The Fall of Tesla

Insight and news from our team.

There is something so nostalgic and exciting about bonfire night; getting dressed in warm clothes, putting on your wellies, and going out to enjoy a firework display. However, it is easy to forget that not everyone shares this excitement, as fireworks can also be extremely distressing for our pets.
Advice
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
In the spirit of Halloween, I’ve been reminiscing about the (very) few horror movies I've mustered the courage to watch in my life - one standout being the 2024 sensation Long Legs. While I usually get swept up in the marketing of horror films without ever actually pressing play because I’m too scared to watch them, I couldn’t resist Long Legs. Its unique and powerful promotional campaign caught my attention… that, and the fact my horror fanatic friend made me watch it with them!
Insight
February 10, 2023
Jesse Staines
Jesse Staines
Social & Content Manager
Social media has become a cornerstone of marketing, with it being the primary way of communicating and connecting with consumers. Being able to interact with consumers and establishing a sense of camaraderie between them and the brand is where UGC comes in!
Insight
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
Let’s talk about why having a curated brand presence is essential in today's digital world. When you break it down to the fundamentals, it's all about effective brand positioning. Clearly defining what makes your brand unique and how you set yourself apart from the competition.
Insight
February 10, 2023
Chloe Klink
Chloe Klink
Account Manager
Drool is the Derby-based, family-run business that’s serious about dog nutrition. We caught up with founder, Shaun Richards, to find out why making ‘healthy’ more accessible is his top priority.
Insight
February 10, 2023
Liz Stout
Liz Stout
Comms Director
The UK pet market is a competitive one, with brands big and small all vying for shelf space and attention. The continuing emergence of new and interesting start up brands and products provides even more choice for the pet-adoring consumer.
Advice
February 10, 2023
Liz Stout
Liz Stout
Comms Director
Over the past few years, a significant cultural shift has emerged in the drinking habits of Generation Z. Unlike previous generations, Gen Z is increasingly turning away from alcohol, prioritising their health, mental well-being, and social-consciousness over traditional drinking culture.
Insight
February 10, 2023
Kally Carder
Kally Carder
Senior Associate Director
In the bustling, frantic realm of social media, it often feels like the only way to stand out is by heavily investing in ads, with the aim of reaching the right audience and capturing their fleeting attention.
Advice
February 10, 2023
Jesse Staines
Jesse Staines
Social & Content Manager
The scariest career change of my life
News
February 10, 2023
Owen Hill
Owen Hill
PR Account Manager