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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

The recent Netflix show Adolescence has sparked important conversations about the increasing issue of young male violence, fueled by online toxic influencers who promote harmful attitudes, particularly towards women. After finally watching it, I am convinced that it is essential viewing, particularly for the younger Gen Alpha generation, who are highly vulnerable to the online content they engage with.
Adolescence: How Can Brands Help Challenge the Manosphere?
For those of us who grew up racing through the streets on the Need for Speed games, watching The Fast and the Furious franchise, or attending motorsport events, there’s a nostalgia that’s hard to shake. The smell of petrol in the air, the roar of a high-performance engine, and the thrill of car culture, it’s something that sticks with us, and it shaped many of us into the car enthusiasts we are today.
Is JDM Culture and Vintage Cars Dying?
Car production in the UK is on the decline, with rising costs and the slowing production of current model cars, we’re slowly seeing factories close. It’s true that some factories are closing with the view to repurpose them for electric vehicle (EV) production, but looking at the global car market, will they make it in time?
Could the next UK car superpower be Chinese?
Few would’ve predicted Tesla’s rise to EV dominance prior to the 2012 launch of the Model S. Global sales peaked at 1.8 million in 2023, with the Model Y taking the crown as the best-selling EV around the world. It seemed like no other brand would be toppling Elon Musk’s pioneering trillion-dollar brand any time soon. Then came the public flirting with Donald Trump, who opened the door to a potent new opportunity for power and prominence.
From Market Leader to Market Loser: The Fall of Tesla

Insight and news from our team.

Gen Z is a digitally savvy generation unlike any other. Having never known a world without it, social media is integrated into the world of Gen Z and is a leading source of communication. Born between 1995 and 2010, when it comes to doing business with brands, Gen Z generally prefers to support brands that have values and ethics they agree with.
Insight
February 10, 2023
Much in the same way that the invention of the automobile saved the horse from a life of heavy labour and set them free to be enjoyed (in the main) as a leisure pursuit, can the autonomous vehicle save the keen driver?
Insight
February 10, 2023
In its most literal form, thought leadership is defined as ‘the practice of developing important new ways of thinking that influence others’ (Oxford Dictionary). It relies on high-quality information, challenging the status quo, and providing fresh, inspiring points of view. Thought leadership has become an instrumental strategy for B2B comms. Here’s why…
Advice
February 10, 2023
Lemon8 is the (relatively) new social platform that’s providing another way to boost a brand’s marketing and outreach efforts. And while it’s not yet challenging the almighty marketing power of Instagram and TikTok, it’s gaining momentum, particularly among Gen Z users.
News
February 10, 2023
Liz Stout
Liz Stout
Comms Director
Raleigh recently announced the relaunch of its iconic Chopper bike. I had a violet Mark 2 Chopper for my 10th birthday and while it wasn’t the fastest bike or the best handling it was by far the coolest, with off the scale street cred.
Insight
February 10, 2023
Steve Carman
Steve Carman
Director
As humans, we are emotionally led, and these emotions have the power to influence and drive purchasing decisions. Brand storytelling is no longer a nice to have. With the capacity to emotionally engage an audience, build trust, increase brand loyalty and drive conversion, it’s a vital component of any marketing strategy.
Insight
February 10, 2023
Getting men to talk about their health, especially ‘taboo’ conditions, is notoriously challenging. And that’s no cliché. Eight in 10 men would choose to endure an illness rather than seek help – and 39% have let symptoms get to the point where the pain is “unbearable”, at which point they had no choice but to visit their GP, according to a survey of 2,000 men by private health provider and insurer, Bupa.
News
February 10, 2023
Kally Carder
Kally Carder
Senior Associate Director
The debate around EVs is raging – what’s going on? Mr Bean has gone in to bat against EVs, and my LinkedIn is suddenly all about one big debate which I’ve watched unfold over the last three days. It’s been fascinating to see both sides of the argument stand up and make their points, if at times a little shouty (welcome to social media in 2023).
News
February 10, 2023
Choosing the right influencers for your marketing campaigns isn’t as straight forward as it might seem. It can be a big challenge, with pitfalls aplenty. Considering influencer marketing is still one of the top forms of digital marketing for ROI, it’s important to make well-formed decisions based on your brand IP and commercial goals.
Advice
February 10, 2023